What is SEO?
SEO mostly commonly known as Search Engine Optimization is the process of ranking the business website or blogging website in the top of the Google’s Search Engine Results Page (SERP) for the particular search term. SEO involves lots of technical aspects like On Page SEO, Website Speed Optimization, Link Building, etc. In simple words, SEO is the way to drive potential organic traffic to your business website from the Google Search results. Ideally, the organic traffic from Google will help you get more potential inquiries for your business and at the end of the day more conversions.
Why SEO is important for business?
As a business owner, your main goal is to get more leads for your business. So when we talk about getting leads, Google is one of the main platforms where you can drive potential users to your website and get more leads for your business. As a business people, your first and foremost thing is to build a proper business website and optimize it in a user friendly way to get more conversions.
In the recent times, majority of the people have started using the internet to buy any products or avail any services that they are in need of. That is the usage of internet has increased in the recent times and hence you need to make sure that your business website is more visible in online for the target users. SEO is one such technique by using which you can optimize your business website and make them rank on top of Google for the potential search queries. Thus if your business website is ranking in top for your business keywords, then ideally the users who are searching for those terms in Google will click on your website and will land on your website. At the end of the day, this will help you get more inquiries for your business. So SEO is must for all the businesses.
How to do SEO?
SEO is basically divided into two main categories, On-Page SEO and Off-Page SEO. On-Page SEO deals with all the technical optimization activities which is to be done in the business website like updating the title tags, meta descriptions, improving the website loading speed, etc. On the other hand, Off-Page SEO involves all the technical activities which we are going to do outside of the website to improve the authority of the business website in Google Search. Off-Page SEO involves activities like infographic submissions, video submission, forum linking, guest posting, etc. The core part of the Off-Page SEO is building backlinks to
the business website form the authoritive sources. Off-Page SEO also involves the activities like Social Sharing. So overall it comprises as SEO.
Being a business owner, To optimize your website perfectly and make it rank better on Google, You can either hire an dedicated SEO consultant’s like Fernando Raymond or Dinesh Kumar VM for your business or you can outsource it to the best SEO Agency in London like ClickDo Ltd.займ